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AMCAT Marketing Syllabus

AMCAT Marketing Syllabus

The module assesses the candidates for all aspects of marketing ranging from fundamentals, to market research, planning and strategy and principles of economics all of which are closely linked and would be required by a marketing professional.
Befitting Job Functions/Profiles: Sales Manager/Executive, Marketing Manager/Executive, etc.

Number of Questions: 24
Module Duration: 20 min
Detailed Syllabus:
Basic Concepts of Marketing
  • Markets and Marketing management
  • Analyzing Consumer Behavior
  • STP
Marketing Research
  • Marketing Strategies and Plans
  • Fields of Marketing (Retail Marketing, Service Marketing, International Marketing and Rural Marketing)
  • Consumer behavior
  • Marketing Mix
  • Product Strategy and Product Line Decisions
  • Product Life Cycle
  • Pricing Decisions
  • Promotion Tools
  • Distribution
Advertising and Brand Management
  • Advertising
  • Media Planning
  • Brand Concept and Positioning

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